Student Council Slogans
Tips for creating memorable slogans for student council campaigns
So what is a slogan anyway? Here's one definition:
Slogans assign value to a candidate or an idea.
Slogans can be written in the perspective of the:
A slogan's value can be:
Historical Example #1: "I Like Ike"
One of the most memorable campaign slogans in United States history was written for Dwight D. Eisenhower's 1952 Presidential campaign.
The slogan, "I like Ike" was a simple yet brilliant play on the Eisenhower's nickname and a rallying cry for the nation. It's an example of a positive, first-person, candidate slogan.
Historical Example #2: Dukakis in 1988
Michael Dukakis was the longest serving Governor in the history of Massachusetts. He was also a democratic candidate for President in 1988.
One of Dukakis' slogans that year was "Good jobs at good wages." This is an example of a positive (uses the word "good" twice!), idea-focused slogan (jobs & wages), third-person slogan. It is third person because it does not refer to the candidate but makes a general statement that anyone could say.
Historical Example #3: Goldwater in 1964
Barry Goldwater was a U.S. Senator from Arizona who ran as a Republican presidential candidate in 1964. One of his slogans was, "In your heart, you know he’s right." This is an example of a positive, second-person, candidate-focused slogan. It is second person because it speaks directly to the reader ("You") just as a second person might.
How to write your own slogan
Student council slogans are your campaign's core message condensed into a handful of memorable words. The question you must ask is, "What specific information or emotion do I want others to have to convince them to vote for me?"
The most obvious answer to that question is that you want to tell others to vote for you. In fact, that's the kind of slogan many professional campaigns adopt, no frills, just "Vote for Joe Smith, City Dog Catcher."
It seems simple enough. But is such a simple slogan truly effective?
It may be effective if people know enough about you, your ideas and where you stand on the important issues. But what if they don't really know you at all? Will a simple "Vote for me" tagline be enough to woo the masses? Maybe what you need is a more effective slogan that captures the essence of who you are and what you're passionate about.
Consider the following:
1. Student Council Slogans can assign a value to your name or idea.
Let's say your name really is Jane Smith and your running for student council vice-president. Maybe you want to come up with a slogan that gives a certain value or feeling when others think of your name. Examples might be:
"Jane Smith for Vice-President. She's really great!"
"Jane Smith. She cares about the little children."
See where we're going with this? When making a slogan, consider putting a word or short phrase that captures a feeling and tells others what you're all about. The only thing to be careful of is to make sure that what you claim to be is an accurate description of who you really are - not something full of half-truths or empty promises.
AVOID THIS: "Jane Smith. She'll give a fancy car and a stack of cash to everyone in town!"
2. Slogans can define a future desirable condition
So what do we mean when we say "a future desirable condition"? We're talking about a vision of the future that people will really enjoy. Maybe morale around your school is pretty low. People may be seeking a leader who can provide some fun and new ideas. Let's say you're name is Obadiah Tumwater and you're running for 5th grade class secretary. Try this on for size:
"Obadiah Tumwater. Making school the best part of your day!"
"Obadiah Tumwater. Taking the 's' and 'h' out of school to make it cool!"
In other words, your slogan can point the way, telling others where you should go. It's a collective vision for a better and brighter tomorrow.
3. Slogans can contain a call to action!
Some of the key words we talk about when discussing 'calls to action' are words like: "Elect", "Vote", "Join", "Support", etc. They try to motivate people to get off their cans and do something!
478 Student Council Slogan Ideas